Winnebago created a sing-along that brought together a community of RVers.

The Winnebago community is tight-knit and united in their desire to travel and share experiences with each other. While stay-at-home orders were keeping our community apart, Winnebago had a unique opportunity to provide connection.

I created a landing page to help share the movement. A place where to community could go to upload their own videos, learn about the initiative and connect as a group.

The campaign went on to win numerous advertising awards.