How is this going to look? What do we want to achieve?

I developed a moodboard of lighting, tone, and personality to use as a guiding light for the full production.

With the help of the production team, I looked through numerous photographer portfolios and conducted interviews to decide on the perfect fit for this production.

I created an in-depth shot list, building out each scene for all the shots to help us tell a story of the full customer experience and inner workings of a restaurant. I planned every location throughout the restaurant even down to what they were eating and drinking.

Using the scenes I created as a starting point, I went through hundreds of casting portfolios to choose the entire cast. Building out groups of families, friends, and employees that would create a realistic perspective of the everyday customer.

I had two days of virtual wardrobe fittings for each person in every scene. I planned their main outfits as well as backups for background talent. I then went through the restaurant to figure out what props we needed on the tables as well as any specific props we wanted to showcase.

After the full production had been shot, I then combed through the thousands of shots to choose final selects. In the end the library shows the full experience and little retouching was needed.