Creative Planning is a wealth management firm who came to us wanting to keep their existing logo and main brand color, but needing to rebrand everything else. 

We based our entire visual system off of an idea that the company uses “obsessing over a richer way to wealth”. Using the logo icon shapes as a starting point; I designed numerous icons, patterns and elements. I also created 50+ unique textures to add depth to the brand identity. Pairing a clean color palette with an elegant serif, I was able to bring the brand into a more modern and sophisticated space.